Debunking the Googlearchy: beyond search engine optimisation

http://theinternetispeople.com/2006/08/18/debunking-the-googlearchy-beyond-search-engine-optimisation/

Ars Technica ran an article yesterday about the so-called Googlearchy: the tendency for search engine rankings to amplify the dominance of already-popular sites and essentially create an aristocracy of web services. This would seem to be a common sense finding, and indeed, weblogs have been shown to adhere to a power law distribution.
The Proceedings of […]


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