Channel 4’s digital entertainment channel E4 will shortly have its website revamped as a social network. Rather than sift through audition tapes, submissions for the next freakfest series of Big Brother will be via a Youtube-style community video service; presumably they will also find other ways to link their programming output – Russell Brand, Hollyoaks – to the network.
This could be a rather clever move that blurs the line between old-school TV networks and the Internet, while avoiding the highbrow trappings of the likes of Al Gore’s Current TV and C-SPAN’s Viewfinder. On the other hand, they could drop the ball and create something as unoriginal as a Myspace ripoff. We will have to wait and see.