Why do we create and maintain social networks? Most people can immediately think of a few natural reasons — we get something from the interaction, or the person is nearby and is close to us in proximity, age or gender. But researching such theories on a large scale has never before been possible — until digital social networks came along.
Tracking the digital traces of social networks. The study found that technology reinforces existing social networks far more than it creates new ones – something that backs my Internet is People argument.