- Free (as in speech) software has an accounting value of $0.
- Professional services typically don’t substantially capture value in a company. Don’t sell one-to-one services; sell something you can replicate and grow.
- Open source ecosystem companies – i.e., firms that use your software but don’t contribute to its development – have an obvious competitive advantage over you. OpenSource.com regularly declares that open source business works by pointing to the success of this sort of company.
- Providing managed, paid hosting is a common strategy, but, again, this can be undercut very easily by non-developing competitors.
- Even though it’s open source, your team is probably going to be doing most of the development.
None of which is to say that open source can’t be a viable business model – but hold something back. Unless you’re building a lifestyle business (something that’ll keep you living well but doesn’t necessarily need to grow), you need to capture value. At its best, open source can be great for marketing, and great for the product. But don’t think it’s enough to be open and awesome; your business, ultimately, has to be worth something to survive.