There were some great comments on this weekend’s guest post for Media140 about Lily Allen and sharing, so I’ve written a follow-up, exploring some ideas (and the arguments left in the comments) in a little more detail.
However, after at least a decade without tangible participation from the media industries, illegal file sharing has become mainstream. Companies, rights holders, device manufacturers and digital distributors have been engaged in difficult and important conversations for that time, while file sharers, unencumbered with that responsibility, have gone right ahead and developed easier and easier ways to share content for free. If I want to watch Up, the Disney/Pixar film that’s still awaiting release here in the UK, I can download Vuze and be downloading it inside of five minutes. To beat file sharing, any business model has to beat that experience.
Click here to read the whole article. I’d love to hear your thoughts.