According to Werdmuller, the company has seen wide usage across broadcasters in the U.S. and Mexico. He mentions that one customer, Nexstar Broadcasting, which runs 55 TV stations in the U.S., is now seeing a 5x to 8x return on its investment. For many broadcasters on the service, the savings come from their ability to ditch the satellite truck, which one client said was $500 to hook up and $25 for every five-minute satellite window. And there’s the truck operator to think of, too. Those are some hefty costs Latakoo is helping to take down.
Video technology is still underdeveloped on the web. Over at latakoo, we’ve just started a technology blog to talk about what we’re doing:
We’re proud of what we’ve built. Yesterday, someone sent a 2gb HD video file from Myanmar over satellite phone in nine minutes. At TechCrunch Disrupt last September, a visitor to our stand remarked that what we’re doing is mathematically impossible! Talk about gratifying. [...] In this blog, we’ll be talking a lot about the technology that makes latakoo possible.
1. What do you propose to do?
Speed up, simplify, economical sending and sharing of large video files from anywhere to aid journalists and others.
2. Is anyone doing something like this now and how is your project different?
Slow or expensive methods of video delivery exist, but latakoo is fast and inexpensive. We speedily send, share, download, and transcode large video files and provide public and private distribution.
Check out our full Knight News Challenge profile and – if you like our idea – click the “heart”.
Every visit and show of support helps. Thank you!
Jon Orlin, who runs TechCrunch TV, was initially a skeptic. But he did some beta and real world testing and was very impressed. Orlin says “Latakoo solves a real problem for us. We recently had some large HD video files shot for our Keen On show in Aspen. Andrew Keen was able to use the simple compress and upload software to send the files to us for editing. Without Latakoo, it would have taken at least 6 hours to just upload the files. We were able to complete the transfer and start editing in less than 30 minutes. And the quality was perfectly acceptable, even after the heavy file compression.” Orlin adds there are other ways to transfer large video files, but most involve expensive hardware or software.
You can read the whole article here. What a great end to a great week.