Some alternative views of the iPad

Ben Werdmuller — April 4, 2010

Just a quick post. The entire tech sector is ga-ga over the iPad; I’m pretty excited by it myself. But I thought I’d try and throw some realism on the fire by linking to a couple of interesting alternative posts on the topic.

Quinn Norton has some very smart comments about the blinkered vision of the wealthy middle class people who typically assess the impact of devices like this:

I live a really rich intellectual life and get to do lots of things most poor people don’t, and I appreciate that it’s because almost none of my social group are poor. But sometimes my social group kind of goes crazy and forgets that while they have a lot of power, my class is a whole lot bigger than theirs. And none of them will be buying iPads.

Dave Winer has been testing his for a day, and thinks the revolution is yet to come:

Keep dreaming if you want, but if you give the iPad to your mother expect the light to go on for you. At that exact moment you will realize how poorly prepared it is for that. [...] With the caveat that it’s after one day and I reserve the right to change it at any time: Today’s iPad, the one that I just bought, is just a demo of something that could be very nice and useful at some point in the future. Today it’s something to play with, not something to use. That’s the kind way to say it. The direct way: It’s a toy.

I think Dave’s comment – “a demo of something that could be very nice and useful at some point in the future” – is probably prescient. I am excited about the device, and I do want one, but I’m more interested in where this takes the computer industry as a whole in the future. Apple’s devices are famously locked-down (“The iPad is a LEGO set that can only be assembled into what’s drawn on the box,” as Jarek Piórkowski puts it), but the devices that follow it won’t be, although they will learn from iPad’s design decisions.. Specifically, it will bring about three things:

  1. A new kind of smarter, easier, more intuitive portable computer interface
  2. The death of Flash and third party plugins for multimedia content on the web (this is a big deal)
  3. Tacit approval for the industry to innovate away from the traditional PC model we’ve been working with for decades, and create new information appliances that more easily fit into peoples’ lives and can be used in a more human way

Actually, my last point was kickstarted by the iPhone, but the iPad makes it legit: whereas the former was a “mobile device”, the latter is being marketed and sold as a computer in its own right. Many more will follow.

All these devices with different form factors, designs and operating systems will have two things in common: you can take them with you, and they will run HTML 5+ web applications. The future is going to be very interesting indeed.

iBooks is a killer app for ebooks

Ben Werdmuller — January 28, 2010

If you pay any attention at all to the tech press, you’re probably sick to death of the iPad, Apple’s announced tablet device. I’m posting about it anyway, because there are two things that haven’t been discussed enough, which I think deserve a mention.

One: this isn’t a device for the tech community. I think Rafe Colburn hits it on the head:

It’s just an iPod Touch with a big screen, but that’s all that many people need from a computer. You can use it to surf the Web, read email, listen to music, watch video, or compose documents. That’s the personal computer use case for many people. And I think a lot of people are going to buy them.

He goes on to discuss the locked-down nature of the device, which I agree is a setback that may have a profound impact on the consumer computing industry. (On the other hand, as Yehuda Katz argues, this is a major win for standards-based web applications.)

Two: for me, the big news wasn’t the iPad at all. It was iBooks: Apple’s new iTunes-like store for ebooks. You may remember that iTunes pretty much revolutionized how we buy music, and this is the same; the books are stored in the open ePub standard, so they’ll play with other ereaders, and the experience is seamless. (You almost certainly won’t need an iPad to buy from iBooks.)

Mashable notes that some big players are on board:

iBooks is backed by big-time launch partners Penguin, Simon and Schuster, HarperCollins, Macmillan and Hachette, all publishing powerhouses in their own rights.

You can think about the iPad as a kind of $499 catwalk model, that other devices will slowly emulate over the next couple of years. But iBooks? That’s a store that anyone will be able to use right away, which just might change the publishing industry forever.

Photo by kennymatic, released under a Creative Commons license.

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