Social technology reinforces existing networks

Why do we create and maintain social networks? Most people can immediately think of a few natural reasons — we get something from the interaction, or the person is nearby and is close to us in proximity, age or gender. But researching such theories on a large scale has never before been possible — until digital social networks came along.

Tracking the digital traces of social networks. The study found that technology reinforces existing social networks far more than it creates new ones – something that backs my Internet is People argument.


One response to “Social technology reinforces existing networks”

  1. yeah… now when there are more digital social networking people feel good and seems like they are all in the same home… they track each others activities(with twitter, facebook) even though they are situated in the other corner of the world

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