Tag: 37 signals

  • 10 rules for startups

    The user isn’t the product being sold. The user is the customer. Startups become big by empowering their customers with great products and services that allow them to do things that were previously difficult or impossible. A company is a group of people with a shared goal. Everyone deserves a chance to make progress on […]

  • Bootstraps

    In the comments to this 37signals blog post (which is excellent), dhh and commenter Dave Christiansen collaboratively coined a term for startup companies that aim to go into the black as soon as possible and grow under their own steam: bootstraps. I’m in love with this. Bootstraps give entrepreneurs full control over their businesses, without […]

  • “Basecamp was done almost entirely without risk.”

    I really like this quote from 37 signals: Basecamp was done almost entirely without risk. It was completely self-funded. We treated it as a side-product and a side-project until it could pay the bills. And only then did we make it the main focus of the company. I absolutely hate risk. I think it’s a […]