Ben Werdmuller

Tag: enterprise software

  • How social networks can replace email

    The analysis firm Gartner just released five key predictions for social software: By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users. By 2012, over 50 percent of enterprises will use activity streams that include microblogging, but stand-alone enterprise microblogging will have less than […]

  • Using game dynamics to drive participation

    Going out and checking in I’ve been using Foursquare quite a bit lately (here’s my profile). There’s a lot to be impressed by: not least the level of mobile integration. Foursquare doesn’t make much sense if you’re sitting at your desk, so it’s far easier to see where your friends are and check into a […]

  • Charging for software in the age of web apps

    Google was an advertising company. Back in 2005, Daring Fireball’s John Gruber described Google’s business as follows: Judged by their profits, Google is an advertising company. They don’t profit from search, they don’t profit from software. They profit by selling ads. This isn’t to belittle them — I think Google is a terrific company, and […]