Ben Werdmuller

Tag: web strategy

  • Your website is not the destination

    I wrote a piece for the Australia Council of the Arts: The web wasn’t designed to be made of pristine brochure pages. If you’ve ever tried to manage a web project, you’ll know that each version of each web browser displays pages just a little bit differently, making perfectly-rendered designs impossible. What’s less obvious is […]

  • Assume there’s value

    Tony Stubblebine has written a great post about the lessons he’s learned from Twitter, which was created at Odeo while he was working there. This advice stands out for me: Have you ever looked at a piece of social software and thought, or worse, blogged, that it was worthless? Here’s a trick for evaluating social […]

  • Making the most of the web, right now

    I believe a truly decentralized social web is required to fulfill the web’s potential as a platform for business collaboration, and I’m very interested in helping to push the technical and conceptual boundaries in that direction. I spend a lot of time on this blog writing about that, but I think it’s also important to […]