Punching above your weight

March 1, 2013 | Leave a comment

I wrote about doing great work at a small startup like latakoo over on Quora:

This, for me, is the essence of a small startup. From that hunger to build something that solves a problem for people, to the fact that everyone is doing a little bit of everything – whatever needs to be done, whether it’s taking a new corporate client through the administration process, or emptying the dishwasher.

You can read the whole post over here.

I really like the Quora blog system. So much so that I’ve restarted my old blog, The Internet is People, over there (although this will remain my primary blog).

Sharing video from the iPhone 5

September 12, 2012 | Leave a comment

The iPhone 5 comes with a sophisticated new camera that shoots image-corrected, 1080P video (while having more battery life, 2x the CPU and 2x the graphics processing).

Those video file sizes are going to be intense, so how will you share that beautiful footage you’ve shot?

This is where the latakoo iPhone app can help. We make it simple to send your high definition video to anyone with an email address – fast. (You can also push to Facebook and YouTube.) It’s free to sign up, and paid subscriptions get more features like collaboration groups, higher quality video downloads.

Set up a video blog with latakoo, and you can publish videos directly to the world, straight from your phone.

(And don’t worry, Android fans: you’ll be covered too, very soon.)

latakoo NBC deal in the news

July 13, 2012 | Leave a comment

Our deal with NBC made the headlines over at TechCrunch:

According to Werdmuller, the company has seen wide usage across broadcasters in the U.S. and Mexico. He mentions that one customer, Nexstar Broadcasting, which runs 55 TV stations in the U.S., is now seeing a 5x to 8x return on its investment. For many broadcasters on the service, the savings come from their ability to ditch the satellite truck, which one client said was $500 to hook up and $25 for every five-minute satellite window. And there’s the truck operator to think of, too. Those are some hefty costs Latakoo is helping to take down.

Austin Business Journal also picked up the story. Here’s my original post about it yesterday.

latakoo enterprise video at NBC

July 12, 2012 | Leave a comment

We’re excited to be working with NBC:

latakoo enterprise video“We think this is a great moment for us and NBC News,” said Paul Adrian, CEO of latakoo. “The Internet offers tremendous possibilities for simplicity, speed, and cost savings to news crews traveling the world. And before latakoo was developed, TV networks had to build expensive proprietary tools of their own or buy very pricey hardware and software. We’ve shown NBC there is a better way.”

Over the next five months, latakoo’s engineers will optimize the company’s popular compression and conveyance technology to work with NBC’s proprietary workflow system. As long as news crews are able to find a wireless signal somewhere in the world, they will be able to use latakoo’s one-click tool to send their raw video and edited news reports into the broadcast center. Satellites and expensive broadband will no longer be necessary in many instances.

“We like the way latakoo works because it’s so easy to use,” says Danny Miller, the Director of Engineering Field and Satellite Operations for NBC News. “A correspondent could review video on a laptop and just drop the best of it into latakoo to quickly send back to the newsroom.”

Once it’s at the newsroom, the video can be tagged, commented on, downloaded in a variety of formats, shared securely, pushed to third-party services like Box, YouTube and Facebook, or pushed to internal asset management systems through bespoke integrations. You can attach searchable transcripts and other non-video files, and there’s also a RESTful API for other integrations.

You can read the whole release over at Wall Street Journal MarketWatch, or check out our enterprise video services.

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