Ben Werdmuller

Tag: game dynamics

  • Saving the world through game dynamics

    Jane McGonigal’s TED talk starts out a little bit hokey, but rapidly evolves into an important new idea that could genuinely change peoples’ lives. Jane was the community designer for I Love Bees, the infamous Alternate Reality Game that was released as a promotional endeavor for Halo 2. Her later work recognizes the importance that […]

  • Using game dynamics to drive participation

    Going out and checking in I’ve been using Foursquare quite a bit lately (here’s my profile). There’s a lot to be impressed by: not least the level of mobile integration. Foursquare doesn’t make much sense if you’re sitting at your desk, so it’s far easier to see where your friends are and check into a […]