Author: Ben Werdmuller
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Self-promotion is not a dirty word
Vero nails what I’ve thought for a long time: Since I moved from Canada, I have seen too many Brits or Europeans be very sheepish about self-promotion. American sales people are reputed to be bubbly, brash and bigger than life, speaking louder than anyone else in the room and gesticulating endlessly to illustrate what they’re…
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Milk
Milk (Directed by Gus Van Sant) After the Open Stack meeting at the Digg offices the other week, I turned down a kind offer from Tony to allow me to invade his dinner date and walked back to my hotel. The route took me up Sixteenth St, through the Mission, past Castro and into the…
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Advocacy and getting someone to listen to your iPod
This lecture by Obama transition team member Greg Simon is worth a watch (click the Flash icon in the top right). While ostensibly about advocacy strategies for lobbyists, the fundamentals of what he talks about are applicable to marketing of ideas much more generally – commercial marketing, creative writing, and so on. The first 40…
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2009 welcomes careful drivers
A very happy new year to everyone reading this (assuming you follow the Gregorian calendar, obviously). One of my new year’s resolutions, alongside the annual stalwarts like “lose weight”, “eat better” and “go to bed before midnight once in a while”, is “update your blog more often”. I’m also going to turn this site into…