Tag: branding

  • The brands I care about are all yelling at me

    Update: If you enjoyed this article, you should vote for this SXSW 2013 panel. It should be a thought-provoking conversation. Skype, a few weeks ago: “You should think of Conversation Ads as a way for Skype to generate fun interactivity between your circle of friends and family and the brands you care about. Ultimately, we […]

  • Please, keep it simple

    I really feel like Microsoft turned a corner a few years ago, and I’ve been impressed with their decision-making for a while. Windows Phone? Pretty neat, actually. “Authentically digital” interfaces? A thousand times yes. Simplified Windows 8 branding? Completely agree. Their decision to simplify their application line-up is another smart move. Your Windows Live ID […]