Ben Werdmuller

Tag: enterprise 2.0

  • How social networks can replace email

    The analysis firm Gartner just released five key predictions for social software: By 2014, social networking services will replace e-mail as the primary vehicle for interpersonal communications for 20 percent of business users. By 2012, over 50 percent of enterprises will use activity streams that include microblogging, but stand-alone enterprise microblogging will have less than […]

  • Using game dynamics to drive participation

    Going out and checking in I’ve been using Foursquare quite a bit lately (here’s my profile). There’s a lot to be impressed by: not least the level of mobile integration. Foursquare doesn’t make much sense if you’re sitting at your desk, so it’s far easier to see where your friends are and check into a […]

  • Charging for software in the age of web apps

    Google was an advertising company. Back in 2005, Daring Fireball’s John Gruber described Google’s business as follows: Judged by their profits, Google is an advertising company. They don’t profit from search, they don’t profit from software. They profit by selling ads. This isn’t to belittle them — I think Google is a terrific company, and […]

  • Adapting to the real world

    I’ve spent the last week in a series of very interesting mind-sharing meetings. First, the American Association of Colleges & Universities flew me into Washington DC to discuss the future of assessment in higher education with education professionals as well as new techsphere friends like Silona Bonewald and Amber Case. Second, Michael Byrne from Harvard […]