Ben Werdmuller

Category: Web

  • You can’t empower users by targeting ads

    Scott Hanselman has a great take on platforms and ownership on the web: Why doesn’t someone make a free or cheap social network for the people? Why can’t I control my content? Why can’t I export everything I’ve written? […] All these questions are asked about social networks we don’t control and of companies who […]

  • Changing the game for artists

    Contrary to what you may have heard, the web creates all kinds of new opportunities for artists – as long as they choose to engage with their fans and markets. Making money is about business, after all, but the positive thing about choosing to engage yourself is that you get to decide where the line […]

  • A pretty good day for Marissa Mayer: why Yahoo! could still win

    Not only was she named as the new Yahoo! CEO today – but she’s also announced that she’s expecting her first child. That’s up there with Mark Zuckerberg’s graduation-IPO-wedding triple whammy earlier this year. At the time of writing, Yahoo! is worth over $19B. It’s certainly languished for the better part of a decade, and […]

  • Inside Huffington Post’s traffic machine: the algorithm that’s killing traditional media

    Frédéric Filloux has written a great analysis of the Huffington Post’s SEO techniques, and is uncompromising about the implications: When I discuss this with seasoned newsroom people on both sides of the Atlantic, most still firmly believe the quality of their work guarantees their survival against a techno-centric approach to digital contents. I’m afraid they […]