How specific content for search engines may be destroying the web – and information

http://online.wsj.com/public/article/SB114116587424585798-0qH9qUYuUug__vRSFKGvxIEwLGw_20070301.html?mod=blogs

“In fact, search engines are more like a TV camera crew let loose in the middle of a crowd of rowdy fans after a game. Seeing the camera, everyone acts boorishly and jostles to get in front. The act of observing something changes it.”