Something to think about for anyone starting any online community:
High context cultures value personal relationships over process. You have to know someone before you can trust them and work with them. They also tend to be less explicit and rely more on tone of voice, gestures and even status to communicate. Typically Asian countries are more high context than Western countries. Think Korea and Japan.
[…] So if you start a project and send email to a bunch of folks and ask them to just jump in and contribute, which group do you think will get going more quickly? The low context culture folks.
Interesting comments, too.