Ben Werdmuller

Month: July 2012

  • Changing the game for artists

    Contrary to what you may have heard, the web creates all kinds of new opportunities for artists – as long as they choose to engage with their fans and markets. Making money is about business, after all, but the positive thing about choosing to engage yourself is that you get to decide where the line […]

  • Bootstrapping Elgg

    In my twenties, as part of a two-person team, I co-founded and bootstrapped a social networking platform that would end up being used by organizations like Oxfam, the World Bank, the Australian government, the United Nations and NASA. We did this with a budget of $0; I don’t remember ever buying advertising, and for the […]

  • A pretty good day for Marissa Mayer: why Yahoo! could still win

    Not only was she named as the new Yahoo! CEO today – but she’s also announced that she’s expecting her first child. That’s up there with Mark Zuckerberg’s graduation-IPO-wedding triple whammy earlier this year. At the time of writing, Yahoo! is worth over $19B. It’s certainly languished for the better part of a decade, and […]

  • latakoo NBC deal in the news

    Our deal with NBC made the headlines over at TechCrunch: According to Werdmuller, the company has seen wide usage across broadcasters in the U.S. and Mexico. He mentions that one customer, Nexstar Broadcasting, which runs 55 TV stations in the U.S., is now seeing a 5x to 8x return on its investment. For many broadcasters […]