As much as Conservative Party leader David Cameron gives me shivers up my spine and makes my hair stand on end, I think his latest venture will probably work well for him.
Webcameron is a series of video blogs that are just unblatantly staged enough to work. If they do it right, it’ll be a series of confessionals on political policy that I’d like to see all parties engage in. (Although can you really see Gordon Brown or Menzies Campbell keeping a blog?) Otherwise it’s just an extended party political broadcast.
Either way, they’ve got John McCain as a guest blogger, which suggests there will be some meaty appearances; those of you who like your politics over to the right may find yourself with something new to watch.